Scaling Isn’t the Problem. Understanding Your Numbers Is.
You’re already investing in Meta ads.
Revenue is coming in.
But you’re not fully sure:
What is your real customer acquisition cost?
Is your ROAS truly profitable?
If scaling will increase the margin, or quietly shrink it?
More ad spend won’t fix that.
Clarity will.
That’s where we start.
Before We Scale, We Check the Math.
Most founders think scaling is about running more paid ads and spending more. It's not.
It's About Knowing:
♥︎ Your breakeven ROAS
♥︎ Your real cost to acquire a customer
♥︎ Whether your margins can handle more volume
Because paid ads don’t fix a weak revenue model.
They amplify it.
That’s why I don’t scale first.
I audit first.
The Magnetic Revenue Roadmap™
This is the deep revenue audit every client goes through before we scale.
Before we touch your ad budget, we audit your revenue engine.
• Margins
• Customer acquisition cost
• Lifetime value
• Conversion rates
• Attribution
• Paid ad performance
• Organic channels
So you know exactly:
• What’s working
• What’s wasting money
• Whether scaling makes financial sense
This is not another marketing plan.
It’s a profitability diagnostic.
Mom in the mountains,
obsessed with helping women make more money
I'm Jess, and I've spent 15+ years in digital marketing, am an ex-ad agency owner, managed millions in ad spend, and helped founders move from multi-six into seven figures.
I’ve seen what profitable scaling looks like.
And I’ve seen what expensive scaling looks like, too.
That’s why I don’t just run Meta ads.
I make sure they make sense first.
When Women Make Money,
We All Win.
$2.1
37%
60%
55%
2.1 Trillion dollars are what the 12 million female-owned businesses have made annually.
37% of entrepreneurs are women.
60% of female founders are suffering with burnout trying to grow their business.
55% of female entrepreneurs are also moms.
The Sh!t You Need to Know
The Thursday morning email for women building businesses,
and becoming themselves.
Each Thursday, I open up my brain, my life, and my heart. I share what’s working in marketing, what I’m learning about growth, and what it actually looks like to build a business without losing yourself in the process. You’ll leave with at least one lightbulb moment, and the reminder that you’re not doing this alone.
Sign Up!
A Few Words From My Amazing Clients
“We cut $42K in wasted spend without losing sales."
"Jess dissected our marketing stack and uncovered that we were paying $42,000 a year for SEO traffic that never converted. We ditched it, lost traffic, and made more money."
“8X ROAS everytime."
"Once Jess helped us identify the KPIs that actually mattered, we ditched the bloated agency and ran ads in-house. We’ve consistently hit our target of an 8x+ ROAS ever since."
“$150K in ticket sales on a $28K investment."
"With Jess’s ad strategy and optimization, we generated $150,000 in ticket sales off a
$28K ad + service spend.
Game. Changer."
“Our website was the problem and we didn't even know it."
"Jess showed us that improving our conversion rate by just 0.02% would hit our revenue goal. One simple shift, massive impact."
“Finally real, profitable ROI."
"Jess broke down exactly where our highest-profit traffic was coming from. We doubled down on email and SEO."
“Jess spotted
the drop off between Add
to Cart and Checkout."
"She identified the exact friction point killing conversions and turned it into our biggest
growth opportunity."