Kathryn Hastings Co. was a growing luxury wax seal brand with paid Meta ads, a steady stream of orders, and a revenue problem she couldn't name. A full e-commerce revenue audit revealed she was operating at a loss every month, hidden beneath surface-level growth. Here's what the audit uncovered, what changed, and how monthly sales tripled in the back half of the year.

Most founders and people I meet with assume the next growth lever for their business is more traffic and more Meta ads. That means more spending and more campaigns. Sometimes that’s true. But here's what I've learned: the smartest DTC revenue growth strategy is to fix what’s already working. The most expensive traffic and customers to go after are new ones. This is the story of High Tail Hikes , and why we decided their number one growth lever is working on their website co

To monetize on TikTok, you need to go viral repeatedly, gain 10k+ followers, and qualify videos for the Creator Fund.