So you're putting content out on Instagram. But beyond creating eye-catching posts and Reels, are you thinking through what you want your audience needs to do next? Well, let's take a dive deep into the art of crafting effective Calls to Action (also called CTAs) to maximize your Instagram engagement (and more importantly your sales). OK let's go!
Why a Call to Action is Crucial
The digital space and social media in general is noisy, and our attention spans are short (like seconds). If you're not explicitly guiding your audience through the customer journey, you're going lose them along the way. With each and every Instagram post, Reel, or Live think of it as a first date with your customer. You have to hold their hand and guide them along the path to engagement and, eventually, sales.
How to Craft Your Call to Action
The Power of DMs
If you've been neglecting Direct Messages (DMs), you're missing out on a golden opportunity. Instagram offers a unique platform where you can communicate one-on-one with your customers. This isn't the case on other platforms like TikTok. Rather than vaguely instructing your audience to "check out the link in bio," be explicit and leverage the power of DMs.
Steps to Take
Prompt for Comments: Ask your audience to leave a comment. Make it simple, something like "Comment 'YES' below, and I'll DM you the exclusive guide!" (You'll often see people even using automation to handle this process).
Personalize the DM: Once they comment, DM them a personalized message. Provide the link to your blog, website, program, or whatever you wish to share.
Automated Messages for New Followers: Create an automated DM that gets sent to every new follower. This could be something like, "Hey, I'm thrilled you're here! Are you struggling with X, Y, or Z? Let’s chat!"
Why DMs are Effective
DMs feel personal and less invasive. A well-crafted DM can drive actions without coming across as hard selling. They lower the barriers to entry and make it as easy as possible for your audience to engage with you. It is what I like to call "stupid easy".
What Not to Do
Let’s not treat Instagram as a static billboard. Phrases like "Go read my blog" or "Check the link in bio" may seem direct, but they demand too much from an audience that primarily cares about their own needs.
Your Action Plan This Week
After crafting your next killer Instagram post or Reel that showcases your unique message and sparks curiosity, add a simple CTA: "Comment below, and I'll DM you!" Trust me, the results will speak for themselves.
OK, Let's Wrap This Up
So, are you ready to up your Instagram marketing game with compelling Calls to Action? Remember, you're not just broadcasting content; you're engaging in a conversation. Treat it like dating, and you'll build relationships that last—not to mention, increase your sales.
I'd love to hear how your new CTAs are working for you. Leave a comment or, better yet, DM me!