Most founders and people I meet with assume the next growth lever for their business is more traffic and more Meta ads. That means more spending and more campaigns. Sometimes that’s true. But here's what I've learned: the smartest DTC revenue growth strategy is to fix what’s already working. The most expensive traffic and customers to go after are new ones. This is the story of  High Tail Hikes , and why we decided their number one growth lever is working on their website co