An $83,706 investment in profitable Meta ads for e-commerce generated $422,067 in revenue and $135,769 net profit. Here's how my Revenue Roadmap did it.

Kathryn Hastings Co. was a growing luxury wax seal brand with paid Meta ads, a steady stream of orders, and a revenue problem she couldn't name. A full e-commerce revenue audit revealed she was operating at a loss every month, hidden beneath surface-level growth. Here's what the audit uncovered, what changed, and how monthly sales tripled in the back half of the year.