Growth isn't the goal. Profitable growth is.
I'm Jess Gleim, a profit-first growth strategist
and paid ad expert.
First, I start with the business.
More revenue doesn't automatically mean more profit. More customers don't automatically create a healthier business. More marketing won't fix what's already not working.
Before we scale anything, I want to understand what we're scaling. I look at growth as one connected system.
Your marketing doesn't exist separately from the rest of your business. Your margins determine what you can afford to spend to acquire a customer. Your offer affects conversion. Your website affects your ads. Your email affects customer value. Your retention affects what that customer is actually worth.
It's all connected. That's why when someone comes to me and says, “I need better ads,” I'm rarely looking at just the ads.
I'm asking:
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Where is revenue coming from?
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Where is profit leaking?
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What's already working?
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And where is the smartest place to invest next?
That's my framework for profitable growth
Ads aren't first, they're last.
I've spent years managing paid advertising, and that experience is exactly why I work this way. Advertising is an amplifier.
Put money behind a healthy business, and it can accelerate what's already working. Put money behind bad economics, weak conversion, or a broken customer journey, and you don't solve those problems.
You make them more expensive.
That's why I believe advertising should accelerate a healthy business, not rescue an unhealthy one.
That's why every client starts with a Revenue Roadmap.
Before I tell you what to scale, I need to understand what your business needs. This is how I deliver results.
The Revenue Growth Roadmap is where I apply this framework to your business:
Then I turn what we uncover into a prioritized plan for what to fix, what to test, what to measure and what to scale.You might leave ready for paid growth.You might have work to do first.You might implement the Roadmap with your own team.Or I might stay involved and help you scale what works.The data determines what happens next.
♥︎ Part 1: Business Economics and Profit Plan
♥︎ Part 2: Organic Marketing Ecosystem
♥︎ Part 3: Scaling Strategy
This or That, Jess Edition.
NEUTRALS OR BRIGHTS
MOUNTAINS OR BEACH
SUMMER OR WINTER
TEA OR COFFEE
MORNINGS OR NIGHT
SWEET OR SALTY
COKE OR PEPSI
BRAVO OR TLC
Girl, I have SO much to tell you.
Take a sneak peek inside my brain each Thursday as I share my marketing tips, insights into client growth, and how I survive being a working mom, wife, and business-owner extraordinaire.